Keep Calm and Scroll On:

Max’s Tips for Anxiety-Free Websites

Our friend Max is a wonderful thinker and one of the most structured, quiet space people you will ever meet (especially online). However, when websites are complicated and inefficient, it sets off Max's anxiety, with browsing the web turning into a cause for stress rather than relaxation. The never-ending series of pop-ups, blinking ads, or too much at once? Max just closes the tab and walks away.

When browsing, Max wants to feel in control with light content that doesn't add any mental load. If a website soothes Max and gives him what he needs to achieve his goals and make decisions, they aren't leaving. Otherwise? Max is already gone.

What is Anxiety?

Anxiety disorders affect 19.1% of U.S. adults and can be triggered by overwhelming or unpredictable web experiences. Max craves smooth navigation and calm, gentle design.

Critical Challenges for Max

Overstimulation: Bright colors, auto-playing videos, and complex designs increase his anxiety, which makes it hard for Max to focus.

Information overload: Web pages with too much text or navigation options are overwhelming, so just set Max to not look at the content and move on.

Complex navigation: If menus or links are not well arranged, Max gets confused and worries that he will be unable to obtain the proper information quickly.

What Works for Max

Minimialist Design: The product design is clean and straightforward, with lots of white space to help Max feel calm.

Consistent Navigation: Max knows where they are in Subspace due to breadcrumb trails, and what will happen next is pretty straightforward.

Calming colors and visuals: Soft colors, readable fonts, and explicit, non-intrusive imagery allow Max to focus without their eyes feeling bombarded.

Break it down for Max: If text fields need filling or steps require moving to the next page, take each step at a time and make sure he does not feel anxious along the way.

Fun Fact:

Max loves organization! He is at his best with clean, solid, color-coded schedules or digital programs that are easy to understand. An intuitive website wins.

The Reason Why Web Accessibility to Avoid Anxiety Is Kind of a Big Deal

Not only is web design that helps Max to feel calm and in control a delightful experience for users with anxiety, but it also makes your website more enjoyable overall [… ] This relies on simplicity and straightforward so people know what to expect going in, which helps calm the nerves making for a more engaged smoother experience overall.

Max's Must-Do Checklist for Anxiety-Friendly Websites (WCAG Focus: Perceivable, Understandable, Predictable)

  1. Keep Layouts Simple (WCAG 1.4.8): Use clean layouts with plenty of white space to make the content feel less overwhelming.
  2. Avoid Sensory Overload (WCAG 2.3.1): Eliminate or limit flashing images, auto-playing videos, and animations that could increase anxiety.
  3. Create Predictable Navigation (WCAG 3.2.3): Use simple, logical menus and offer breadcrumb trails to help Max always know where they are on the site.
  4. Offer Step-by-Step Guidance (WCAG 3.3.5): Provide clear, simple instructions for complex actions like form submission or checkout, ensuring Max feels in control.
  5. Use Gentle Error Messages (WCAG 3.3.3): Offer calming, non-urgent error messages with solutions, so Max can calmly correct any issues.
  6. Keep Elements Consistent (WCAG 3.2.4): Ensure that buttons, links, and other interactive elements look and behave consistently across the site.

Related Resources:

Learn More about

Nina
Disability:
Blindness
Needs:

Screen reader-friendly design, well-labeled elements

Fun Fact:
Alt-text is her VIP.